Ferrán Adrià trains hospitality workers from Jerez in a three-day course

Hospitality and restaurant professionals in Jerez have a training appointment from Monday, November 16 with Ferrán Adrià and his elBulliFoundation team. The Intensive Management Course in Restaurants will take place over three days at the Jerez Campus and is aimed at business owners, managers and workers in the sector. The program addresses the keys that determine the success of a restaurant business: business strategy, economic management, marketing, profitability, customer experience and innovation. The goal is to offer practical tools to improve the competitiveness and sustainability of establishments.

The course starts on Monday 16 at 10:00 with Adrià's talk on managing the restaurant as a small business. In the afternoon, work will focus on knowledge of the market, the brand and communication with customers. Tuesday will be dedicated to economic planning and budget control. On Wednesday, the diner's experience will be addressed and, at 12:00, wine management. In addition, the chef will give a free masterclass entitled «El valor de la gastronomía local. Una mirada al futuro con Ferran Adrià», on Tuesday, November 17 at 18:00 at the Teatro Villamarta. The initiative is part of the Spanish Capital of Gastronomy Jerez 2026 and has the support of the Ayuntamiento and the collaboration of CaixaBank, through its Food&Drinks division, as reported by the Consistorio. Those who wish to participate in the course can process their registration on the website of the Asociación de Hostelería de Jerez: hosteleriadejerez.com.